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Sierra Leone News: Bank PHB rebrands to Keystone Bank Sierra Leone

After meeting the criteria set by the Bank of Sierra Leone and the authorities of the Federal Republic of Nigeria, one of the leading commercial banks in the country, Bank PHB has successfully changed its brand and name to Keystone Bank.
The transformation, according to the Chairman Board of Directors, Alpha Mohamed Dumbuya, will ensure timely and quality delivery of innovative services and products as well as the opening of new branches.
He told dignitaries at the Country Lodge that the transformation of the institution will also ensure expansion and growth driven by dedicated staff with support from aggressive but polite marketers, adding: “Keystone Bank is an intimate part of a successful global brand.”
He noted that even though they may be new by the brand and name, they are fully capitalized and privileged to have one of the best management experts.”We are here to stay and serve the people of Sierra Leone,” he maintained.
Director of Corporate Investment and International Banking, Dr. S.K. Muhammad who spoke on behalf of the bank’s Chief Executive Officer, described the transformation as a new era in their history. “It has been a great change, which is why we call it a transformation because it goes with all the dynamics to drive this bank.”
He maintained that the change was made possible after they met all the regulations both in Sierra Leone and Nigeria, while assuring of their determination to expand their activities across the country. “This change is a positive one because we have taken care of all the passive challenges within the shortest possible time. We have invested a lot of capital and we will be introducing new products. We will also be installing alternative service channels,” he said.
Before unveiling the new name and brand, Nigerian High Commissioner to Sierra Leone, Eyo Asuquo, commended the bank’s management for the move after many years of innovative banking in the country.
He added that the ceremony was among his many steps to strengthen the existing bilateral relationships between the two countries.
Also making a statement, the bank’s outgoing Managing Director, Nosiru Gbadamosi, opined that the change comes with lots of opportunities and new vision.”We will be introducing new products in the next few weeks and work on how to get the bank closer to our customers and those intending to join us. We have robust information technology services and training is key to our transformation,” he explained.
According to Mr. Gbadamosi, the bank’s vision is to set the pace in financial services delivery by creating utmost value for stakeholders with a mission to deliver consistent superior performance and be the preferred partner.
Friday October 04, 2013

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