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Sierra Leone News: Sierra Leone’s New Law on Imported Alcohol may Boost Brewery Sales

Star Beer

Star Beer

Sierra Leone’s new tax law increasing excise duty on imported alcoholic drinks will boost sales of Sierra Leone Brewery Limited (SLBL) products.  It raises tax from 30 percent to $4.00 per litre for drinks with less than 10 percent of alcohol and from 35 percent to $6.00 per litre for drinks with more than 10 percent of alcohol.
Alcoholic beverages like Beck’s, Codys for instance sell at Le10,000 or more for a 500 centilitre can. But Star Beer with 5 percent alcoholic content – a product of SLBL sells for Le3,000 for a 330 centilitre bottle. Guinness Stout with 7.5 percent alcoholic content produced by SLBL sells for Le6,000 for a 550 centilitre bottle. More people are now going for Star or Guinness instead of imported beers.
The implementation of the Act started on Friday 26 August and there was public outcry. President of the Sierra Leone Importers Association (SLIA) Alpha Tanue Jalloh commented on the sudden implementation and demanded that the prices should be reviewed. Even with the review many think it is high for the ordinary man and woman. Some people are now patronising with SLBL but their concern is for Brewery to be consistent in terms of taste.
Some are asking that Brewery uses the formula used to produce the 50th Anniversary beer. Others have issues with hygiene. They do not want to see foreign objects inside Star beer or drink Maltina in a Guinness Stout bottle. Francis Kaikai, Manager of D’Bazaar said, taking these views of customers into consideration will improve on Brewery sales.
Monday September 05, 2016

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