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Sierra Leone Business: START-UP BUSINESS Small Scale Manufacturing STARTING A TOOTHPASTE PRODUCTION BUSINESS

Do you want to become an industrialist? Do you need ideas on how to start a small scale manufacturing business? One good thing about venturing into the manufacturing sector is that you can gain higher profits than in the retail sector of the economy. Secondly, you add value to the society with respect to employment creation and lastly; you increase the economic activity on the community your factory is sited. The care for the teeth cannot be overemphasized as brushing the teeth twice daily is one essential activity that must be adhered to in order to have healthy teeth. In today’s article we will introduce the business of toothpaste production as a small and medium scale enterprise.
Toothpaste has a history that stretches back nearly 4,000 years. Until the mid-nineteenth century, abrasives used to clean teeth did not resemble modern toothpastes. People were primarily concerned with cleaning stains from their teeth and used harsh, sometimes toxic ingredients to meet that goal. Ancient Egyptians used a mixture of green lead, verdigris (the green crust that forms on certain metals like copper or brass when exposed to salt water or air), and incense. Ground fish bones were used by the early Chinese. In the Middle Ages, fine sand and pumice were the primary ingredients in teeth-cleaning formulas used by Arabs. Arabs realized that using such harsh abrasives harmed the enamel of the teeth. Concurrently, however, Europeans used strong acids to lift stains. In western cultures, similarly corrosive mixtures were widely used until the twentieth century. Table salt was also used to clean teeth. The next big milestone in toothpaste development happened in the mid-twentieth century (1940-60, depending on source). After studies proving fluoride aided in protection from tooth decay, many toothpastes were reformulated to include sodium fluoride.
Starting a toothpaste manufacturing involves undergoing training on how to produce toothpaste. An exhaustive research on the production, equipment and marketing of toothpaste can also be obtained on the internet. There are lots of resources and EBooks that are very much downloadable from which you can get the required knowledge.
1.Raw materials in making toothpaste
Every toothpaste contains the following ingredients: binders, abrasives, sudsers, humectants, flavors (unique additives), sweeteners, fluorides, tooth whiteners, a preservative, and water.
Toothpastes have flavors to make them more palatable. Mint is the most common flavor used because it imparts a feeling of freshness. This feeling of freshness is the result of long term conditioning by the toothpaste industry. Fluorides reduce decay by increasing the strength of teeth. Sodium fluoride is the most commonly used fluoride. Sodium perborate is used as a tooth whitening ingredient. Most toothpastes contain the preservative p-hydrozybenzoate. Water is also used for dilution purposes.
2.Acquire the Needed Equipment
The next thing to do is to acquire the much needed equipment that you might launch out with. Some of these equipment include; Tube body making machine BTZG-100C -1set,Injection Shoulder machine BTPI-200 -3sets, Sealing machine -BTSM-50 -1set, Filing &Sealing machine BTGF-50F -1set, Shoulder molds (8 or 12 or 16 cavity) -1set, Chiller machine-5p -1set, Tube body mold for BTZG-100C -1set, vaccum paste machine 700L -1set.
3.The Manufacturing Process
1 After transporting the raw materials into the factory, the ingredients are both manually and mechanically weighed. This ensures accuracy in the ingredients’ proportions. Then the ingredients are mixed together. Usually, the glycerin-water mixture is done first.
2 All the ingredients are mixed together in the mixing vat. The temperature and humidity of vat are watched closely. This is important to ensuring that the mix comes together correctly. A commonly used vat in the toothpaste industry mixes a batch that is the equivalent of 10,000 four-ounce (118 ml) tubes.
Filling the tubes
3 Before tubes are filled with toothpaste, the tube itself passes under a blower and a vacuum to ensure cleanliness. Dust and particles are blown out in this step. The tube is capped, and the opposite end is opened so the filling machine can load the paste.
4 After the ingredients are mixed together, the tubes are filled by the filling machine. To make sure the tube is aligned correctly, an optical device rotates the tube. Then the tube is filled by a descending pump. After it is filled, the end is sealed (or crimped) closed. The tube also gets a code stamped on it indicating where and when it was manufactured.
4.Marketing and advertising your toothpaste
Toothpaste is an essential product consumers cannot do without. For more established brands, selling toothpaste products is relatively easy. However, if you wish to launch new toothpaste into the market or want to increase sales of a relatively new product, you must undertake some rigorous but strategic marketing. There are several techniques and tools that can help you market effectively, but you have to be purposeful in your strategy and evaluate how the marketing initiatives will enhance the credibility for your brand and influence potential customers. The toothpaste market has several similar competing products, and you have to brand yours in such a way that it stands out. Prominently display your logo and name on the packaging to boost brand awareness and sales. Toothpastes are considered health care products that guard the teeth against bacteria and other harmful microorganisms. Having dentists recommend your toothpaste improves your brand recognition.
Depending on your budget, you can leverage several print and electronic media channels to market your toothpaste products effectively. Your ads, which should highlight the top features of your toothpaste to attract maximum attention, can be placed with broadcast media such as radio and television that reach a wide audience. The local daily or national newspapers and health magazines also offer good opportunities to advertise your toothpaste.
John F Fowler is a business consultant, entrepreneur and youth entrepreneurship development trainer. He has produced books on various SME business start-ups. For business advice contact him on info@startabusiness.com.ng , www.startabusiness.com.ng, whatsapp +234 802 325 4577.
Monday August 12, 2017.

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