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Sierra Leone Business: Orange connects Bomaru to the world

Bomaru is a border village to Liberia in the Kailahun district and for decades they have not been able to use communications to connect to the world until last Thursday when Orange unveiled their state of the art mast that has now given them the opportunity to be part of the global village. In his remarks, the Marketing director Lauren Kiba said connecting Bomaru to Orange is part of their $33 million rural connectivity project. He said Orange wants to make sure by the end of this year every part of the country must be connected to Orange so they are able to use all their products with ease. “As a company we are also putting into practice the real essence of Orange strategy; Listening to the needs of our customers and responding with new offers — products and services relevant to you. We have reached millions of customers and our catalogue of products and services is really rich with abundance of offers like Kola (every Sunday), YO, billing per Seconds and Orange Money 100% Bonus every Wednesday,— reduced Data (Internet) price on each Bundle for the 3rd time by 50%.”  Mr Kiba said they are glad to welcome the people of Bomaru and its environs to the Orange family where they will enjoy world class quality service. In the coming months and years, they will continue to build a network of international standards and expand their services into untapped and under-served areas.  He said the continued investment in Sierra Leone confirms the company’s commitment to improving the lives of the communities in which they operate. They are supporting the Government with material assistance to the tune of $13m towards the Free Quality Education across the Country. “We are also working with the Ministry of Health and Sanitation in creating Breast Cancer Awareness and offering Care Treatment and we are also supporting Women to become Entrepreneurs by offering them an opportunity to do telecoms business. We are also providing hygiene packs including reusable sanitary pads for girls of the age range of 12-18 years to avoid school drop out every month.”  The Marketing Director averred that they are proud to say that rural connectivity in telecommunications is their priority and their utmost concern.  “In that light we remain committed in taking our network and services deeper in the country and also to the doorstep of every Sierra Leonean. We also remain committed in ensuring our services touch everyone by bridging the digital divide within the country and to make sure our customers have an unmatched customer experience.” Section Chief of Bomaru Vandy Kallon said they are very happy that for the first time they have joined the world to talk wherever they are in the chiefdom, and they will no longer be climbing the mountains anymore in search of network. He said it is an opportunity that they have been looking forward to for years now and when Orange decided to come to their rescue they were happy and supported them all the way to get communication as they would not be traveling always, instead they can send messages and information to other places with ease. Chief Senesie Kutuba who represented the Paramount Chief said Orange has given them long life by connecting them to the world. He said life is going to be easy for them now as they would make use of all the products especially the Orange money because there is no bank in their chiefdom. He promised Orange management that they will protect the equipment because they are looking forward to receive more goodies from Orange in the future. “If we do not protect this one you have given us, then it means we will not get more from you, so be rest assured that all what you have brought to us that is giving us communication will be here for as long as possible.” Because of the positioning of the mast, neigbouring villages in Liberia (Levuma and Folima) are receiving the network as they too are using Orange to communicate. Infact when the raffle draw was made by Orange, Chief Koroma of Folima won a phone and sim card. He said he is happy to have won and he will be using it for communication. He said they are closer to Bomaru and Kailahun town than Monrovia. Orange then donated 40 phones, sim-cards and T-shirts to the elders of Bomaru and a raffle draw was made that saw over 10 people winning phones with sim-cards.

Monday March 11, 2019.

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