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Sierra Leone News: Demographic Health Survey coming soon – Communication plan developed

Members of the communication committee for the upcoming Demographic Health Survey (DHS) held a one-day meeting to develop a communication action plan, that will assist both the Ministry of Health and Sanitation (MOHS) and Statistics Sierra Leone (SSL). According to Marian Bangura, communications lead at SSL, the DHS is designed to provide data to monitor the demographic and health situation in Sierra Leone and also to update the previous two surveys conducted in 2008 and 2013. The DHS is a national survey that will be conducted in all 16 districts, nationwide. She added that all women 15 – 49 (100%) and men 15 – 59 in the selected households (50%) will be interviewed, using five different questionnaires in the selected households to be interviewed. Focus 1000 and Talking Drum will be responsible for community engagement and information dissemination. Participants were divided into two groups which focused on audience segmentation and message development, channels and materials. The objective of the exercise is to understand the rationale and objectives of the 2019 DHS survey, review and update key components of the communication strategy, develop a communication action plan. The expected outcomes are to ensure key components of the communication strategy updated, and a concise but feasible communication action plan developed. The DHS assists countries in conducting household sample surveys, to periodically monitor changes in population, health, and nutrition, and the 2018 Sierra Leone Demographic and Health Survey (2018-SLDHS) is the third demographic and health survey to be conducted in the country.   “You can get the cooperation needed from the public through awareness raising, using mass media and community campaigns with a uniformed message”. Alhaji Jalloh CEO for Focus 1000 said. Kottor Kay Kamara from the Health Education Unit, MOHS, said he has no doubt that both the steering and technical committees will come up with credible and accurate data, noting that without a credible data, the Government will find it difficult to forge ahead with its development agenda.


By Ade Campbell

Tuesday May 14, 2019.


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